We all know the restaurant industry is incredibly competitive! But how does a consumer decide where to eat? Hundreds of restaurants go out of business every year because they weren't competitive enough and more importantly they didn't give their customers a good enough reason to use their services.

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That’s where having a magician comes in! A magician goes from table to table entertaining guests in that dead space between ordering, and their food arriving. This type of magic (known as close up magic) happens right in front of their eyes and in many cases in their own hands…

Here are a few more reasons why adding a magician to your front of house entertainment is key for business!

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1.  Magic is very popular right now.  

Popular magicians like Dynamo and Derren Brown are selling out arena tours up and down the country. Almost half (47%) of people have NEVER seen live magic before but want to and are prepared to pay to do so.  As a restaurant manager/owner this is something that you should take advantage of. 

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2. Magic is unobtrusive.

If you decide that entertainment would work in your venue there are many choices. However pretty much everything else you can think of has to be experienced by the whole venue for example, karaoke, live music or sports.

Magic on the other hand is unobtrusive. If a particular table doesn't like magic or they don't want to get involved they simply don’t have to.  It means you can put on entertainment which most customers will enjoy but you don't have to worry about driving away customers.

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3. Magic gives you a competitive advantage.  

I mentioned earlier that customers have a lot of choice of where to eat.  How can you differentiate your venue from the dozens of others within the same catchment area?  Simply offer something that nobody else is offering. Your customers want a special experience and they want to get the most for their money.  

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4.) Magic encourages repeat custom.  

Most restaurants I work with use me on a weekly or a fortnightly basis.  This is the absolute best way to use a magician if you REALLY want your business to increase.  The reason is simple - magic generates fantastic word of mouth. 

 

You have to understand that there are very few places you can go to see magic - especially close up magic.  When people see a GOOD magician perform they normally will want to see more.  More importantly they will want their friends to watch as well increasing word of mouth promotions and in turn lots of repeat business.

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5.) Whatever your clientele magic can work really well.  

The great thing about close up magic is that you can adapt the performance depending on the venue you are performing in or the audience you have.  For adults I can perform sleight of hand, mind reading and effects designed specifically for an adult audience. However, if you own or manage a family restaurant, the performances can be changed to appeal more to children and teenagers.

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6.) You can totally eliminate walk outs.

If you own or manage a busy restaurant and you don't need more business, then having a magician is even more important.  If you are busy then you have probably experienced walk outs.  Walk outs are those customers that find out there is over an hour wait for a table and decide to go somewhere else.  We work with a number of large chains where their priority is for us to stop this from happening.

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A group of people standing at the bar are much more likely to stay if they’re told ‘the magician will be along in a minute.’

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7.) Magic can help manage problems within the venue

I’m here to work WITH you and your team. Imagine you have a problem in the kitchen and there is a delay on food service. Depending on the customer this can be frustrating for all concerned. A good magician will work with the staff in the restaurant to ensure any problems are dealt with quickly and effectively.  

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